Today, we're very excited to announce the launch of Kepios, a new consultancy that helps clients to develop marketing strategies that cover the full breadth of the marketing mix.
Kepios offers three core services:
Business Planning – 'The Doctor'
We identify your highest-value opportunities and challenges, and prescribe the best course of action.
Brand Strategy – 'The Psychologist'
We work with you to define your brand's core pillars: its purpose, proposition, and positioning.
Team Development – 'The Personal Trainer'
We help to optimise your ways of working for the most efficient and effective delivery of your strategy.
Kepios addresses an increasingly important challenge: today's marketers can choose from a wide variety of partners to help them bring the various elements of their brand strategy to life, but when it comes to actually developing that strategy, there are very few potential partners offering objective advice across the entire marketing mix.
As a consequence, many marketers rely on the bundled strategic services of creative or media agencies, resulting in a series of disconnected approaches that focus more on outputs than outcomes.
Meanwhile, brands that can afford to engage a management consultancy to develop their strategy often find that the resulting recommendations focus on technology and process optimisation, rather than on identifying more effective ways to satisfy people's wants, needs, and desires.
Kepios offers a compelling alternative to the status quo, partnering with clients to identify their organisation's highest-value opportunities and challenges, and then working with them to develop comprehensive marketing strategies that address these priorities and deliver enduring brand value.
By offering strategic counsel that is independent of any subsequent execution or delivery, Kepios can provide objective guidance that is built around the brand’s priorities, rather than its partners' business models.
Kepios works as part of your team to ensure that the strategy we develop with you is optimised for you and your organisation's context, and that you fully understand how to bring it to life.
We may be new, but we're already working with a number of household-name brands and SMEs, and we'd love to work with you too. If you'd like to learn more about how we can work together, take a look at kepios.com, email us at firstname.lastname@example.org, or call Simon on +65 9146 5356. You'll also find us on Twitter as @kepios.