Data can help marketers make better and more informed decisions, but it's not always easy to find the data you need at a price you can afford. We've decided to do something about that, though, so we've teamed up with We Are Social and Hootsuite to bring you a huge collection of data and trends relating to digital, social media, and mobile use around the world. 

In the presentations below, you'll find more than 5,000 charts detailing:

  • The number of internet users around the world;
  • The number of active social media users around the world;
  • The number of people using mobile phones and smartphones around the world;
  • The number of internet, social media and mobile users for every country in the world.

We update this page whenever we have new data, so you can be sure that the numbers you see below are the latest available.

And if you're looking for help turning this data into a meaningful strategy, we'd love to hear from you – you'll find our contact details here.

Global Statshot

To start with, here's the latest global snapshot of internet, social media and mobile use around the world:

  • The number of internet users in the world today is 4.021 billion, up 7 percent year-on-year
  • The number of social media users in the world today is 3.196 billion, up 13 percent year-on-year
  • The number of mobile phone users in the world today is 5.135 billion, up 4 percent year-on-year

Kepios: Global Digital Statshot, September 2017

The chart above was taken from the Digital in 2018 report that Kepios produced for We Are Social and Hootsuite. You can read the full report in the SlideShare embed below, but you may also like our more in-depth analysis of these numbers, which you can find in our accompanying blog post.

Meanwhile, here are the latest monthly active user (MAU) numbers for some of the world's top social media platforms:

Social Platform MAU data, November 2017

Top Mobile Messenger by Country, based on SimilarWeb data for December 2017

 

Global & Regional Overviews

If you're looking for more global and regional perspective, these two reports should help. The 2018 Digital yearbook contains headline digital data for 239 countries and territories around the world, while the Digital in 2017 Global Overview provides a useful reference for comparing this year's numbers to the same picture 12 months previous. 

If you'd like to dig deeper into the internet, social media, and mobile use in every country in the world, the reports below are especially for you.

We've grouped countries together using the United Nations' sub-region classification, but if you're struggling to find the exact country you need, you'll find a list of countries in the first few charts of each report; clicking on any of those country names will take you to the specific report that you're looking for.

And if you need any more stats – or if you'd like to dig deeper into the implications that these numbers may have for you and your organisation – simply tweet your questions to @Kepios, or send us an email.

 

Digital in The Americas

Digital in 2018: Northern America Download Northern America
Digital in 2018: The Caribbean Part 1 (West) Download The Caribbean Part 1 (West)
Digital in 2018: Southern America Part 1 (North) Download Southern America Part 1 (North)
Digital in 2018: Central America Download Central America
Digital in 2018: The Caribbean Part 2 (East) Download The Caribbean Part 2 (East)
Digital in 2018: Southern America Part 2 (South) Download Southern America Part 2 (South)
 

Digital in Europe

Digital in 2018: Western Europe Download Western Europe
Digital in 2018: Northern Europe Part 2 (East) Download Northern Europe Part 2 (East)
Digital in 2018: Southern Europe Part 2 (East) Download Southern Europe Part 2 (East)
Digital in 2018: Eastern Europe Part 2 (East) Download Eastern Europe Part 2 (East)
Digital in 2018: Northern Europe Part 1 (West) Download Northern Europe Part 1 (West)
Digital in 2018: Southern Europe Part 1 (West) Download Southern Europe Part 1 (West)
Digital in 2018: Eastern Europe Part 1 (West) Download Eastern Europe Part 1 (West)
 

Digital in Africa

Digital in 2018: Northern Africa Download Northern Africa
Digital in 2018: Western Africa Part 2 (East) Download Western Africa Part 2 (East)
Digital in 2018: Eastern Africa Part 1 (North) Download Eastern Africa Part 1 (North)
Digital in 2018: Southern Africa Download Southern Africa
Digital in 2018: Western Africa Part 1 (West) Download Western Africa Part 1 (West)
Digital in 2018: Middle Africa Download Middle Africa
Digital in 2018: Eastern Africa Part 2 (South) Download Eastern Africa Part 2 (South)
 

Digital in Asia & The Pacific

Digital in 2018: Western Asia Part 1 (North-West) Download Western Asia Part 1 (North-West)
Digital in 2018: Central Asia Download Central Asia
Digital in 2018: Southeast Asia Part 1 (North-East) Download Southeast Asia Part 1 (North-East)
Digital in 2018: Eastern Asia Download Eastern Asia
Digital in 2018: Oceania Part 2 (East) Download Oceania Part 2 (East)
Digital in 2018: Western Asia Part 2 (South-East) Download Western Asia Part 2 (South-East)
Digital in 2018: Southern Asia Download Southern Asia
Digital in 2018: Southeast Asia Part 2 (South-West) Download Southeast Asia Part 2 (South-West)
Digital in 2018: Oceania Part 1 (West) Download Oceania Part 1 (West)
 

HISTORICAL DATA

If you'd like to compare the numbers above to the data from previous years, the following reports may help. It's worth noting, however, that we've had to change the way we collect and report some of the data over time, so be sure to check the data-point descriptor above the icon for each metric you're comparing, and be sure to read the chart title and footnotes to understand whether the source or focus of the data has changed from one year to the next. If you have any questions, simply email us, or tweet to @kepios.