Data can help marketers make better and more informed decisions, but it's not always easy to find the data you need at a price you can afford.
We've decided to do something about that, so we've teamed up with We Are Social and Hootsuite to bring you a huge collection of data and trends relating to digital, social media, mobile, and e-commerce use around the world.
In the presentations below, you'll find more than 5,000 charts detailing:
- The number of internet users around the world;
- The number of active social media users around the world;
- The number of people using mobile phones and smartphones around the world;
- The number of internet, social media and mobile users for every country in the world.
We update this page whenever we have new data, so you can be sure that the numbers you see below are the latest available.
If you're looking for help translating of this data into a meaningful strategy, we'd be happy to help with that too – you'll find our contact details here.
But with that, let's get stuck into those numbers…
To start with, here's the latest global snapshot of internet, social media and mobile use around the world in April 2018:
- The number of internet users in the world today is 4.087 billion, up 7 percent year-on-year
- The number of social media users in the world today is 3.297 billion, up 13 percent year-on-year
- The number of mobile phone users in the world today is 5.061 billion, up 2 percent year-on-year
Meanwhile, here are the latest active user numbers for some of the world's top social media platforms in Q2 2018:
- Facebook has 2.234 billion monthly active users
- Youtube has 1.5 billion monthly active users
- WhatsApp has 1.5 billion users, while sister platform Facebook Messenger has 1.3 billion.
- WeChat has 1 billion active users (93% of whom are in mainland China)
- Instagram has 813 million active users
- Twitter has 330 million active users
You'll find the complete list of platforms with 200 million or more monthly active users in the chart below:
If you're looking for more global data, dig in to our comprehensive Digital in 2018 report in the embed below, which compares internet, social media, mobile, and e-commerce activity in countries all over the world.
If you'd like to download this Global Overview report, you can download it from either We Are Social or Hootsuite, together with additional content and context:
Global & Regional Overviews
If you're looking for more global and regional perspective, these two reports should help. The 2018 Digital yearbook contains headline digital data for 239 countries and territories around the world, while the Digital in 2017 Global Overview provides a useful reference for comparing this year's numbers to the same picture 12 months previous.
2018 Digital Yearbook
Digital in 2017: Global Overview
If you'd like to dig deeper into the internet, social media, and mobile use in every country in the world, the reports below are especially for you.
We've grouped countries together using the United Nations' sub-region classification, but if you're struggling to find the exact country you need, you'll find a list of countries in the first few charts of each report; clicking on any of those country names will take you to the specific report that you're looking for.
And if you need any more stats – or if you'd like to dig deeper into the implications that these numbers may have for you and your organisation – simply tweet your questions to @Kepios, or send us an email.
Digital in The Americas
Digital in Europe
Digital in Africa
Digital in Asia & The Pacific
If you'd like to compare the numbers above to the data from previous years, the following reports may help. It's worth noting, however, that we've had to change the way we collect and report some of the data over time, so be sure to check the data-point descriptor above the icon for each metric you're comparing, and be sure to read the chart title and footnotes to understand whether the source or focus of the data has changed from one year to the next. If you have any questions, simply email us, or tweet to @kepios.