Data can help marketers make better and more informed decisions, but it's not always easy to find the data you need at a price you can afford. We've decided to do something about that, though, so we've teamed up with We Are Social and Hootsuite to bring you a huge collection of data and trends relating to digital, social media, and mobile use around the world. 

In the presentations below, you'll find more than 5,000 charts detailing:

  • The number of internet users around the world;
  • The number of active social media users around the world;
  • The number of people using mobile phones and smartphones around the world;
  • The number of internet, social media and mobile users for every country in the world.

We update this page whenever we have new data, so you can be sure that the numbers you see below are the latest available.

And if you're looking for help turning this data into a meaningful strategy, we'd love to hear from you – you'll find our contact details here.

Global Statshot

To start with, here's the latest global snapshot of internet, social media and mobile use around the world:

Kepios: Global Digital Statshot, September 2017

The chart above was taken from our Digital in Asia-Pacific in 2017 update report, which shares all the latest insights into internet, social media and mobile use for 35 countries around the region in September 2017. You can read the full report in the SlideShare embed below, but you may also like our more in-depth analysis of these numbers, which you can find in our accompanying blog post.

Meanwhile, here are the latest monthly active user (MAU) numbers for some of the world's top social media platforms:

Social Platform MAU data, November 2017

If you're looking for more global numbers, you'll find a richer overview in our Q3 Global Digital 'Statshot' below (you'll find a download link beneath this SlideShare embed too):


Global & Regional Overviews

If you're looking for more global and regional overviews, these two reports – part of the Digital in 2017 suite we produced with We Are Social and Hootsuite – offer the latest headlines and insights for more than 230 countries around the world:

And if you'd like to dig deeper into the internet, social media, and mobile use in every country in the world, the reports below are especially for you.

We've grouped countries together using the United Nations' sub-region classification, so if you're struggling to find the exact country you need, check this page on the UN website to identify which of these reports you need.

If you need any more stats – or if you'd like to dig deeper into the implications these numbers have for you and your business – simply tweet your questions to @Kepios, or send us an email.


Digital in The Americas


Digital in Europe


Digital in Africa


Digital in Asia & The Pacific



If you'd like to compare the numbers above to the data from previous years, the following reports may help. It's worth noting, however, that we've had to change the way we collect and report data for some of the data reports over time, so be sure to check the data-point descriptor above the icon for each metric you're comparing, and be sure to read the chart title and footnotes to understand whether the source or focus of the data has changed from one year to the next. If you have any questions, simply email us, or tweet them to @kepios.