Data can help marketers make better and more informed decisions, but it's not always easy to find the data you need at a price you can afford. We've decided to do something about that, though, so we've teamed up with We Are Social and Hootsuite to bring you a huge collection of data and trends relating to digital, social media, and mobile use around the world.
In the presentations below, you'll find more than 5,000 charts detailing:
- The number of internet users around the world;
- The number of active social media users around the world;
- The number of people using mobile phones and smartphones around the world;
- The number of internet, social media and mobile users for every country in the world.
We update this page whenever we have new data, so you can be sure that the numbers you see below are the latest available.
And if you're looking for help turning this data into a meaningful strategy, we'd love to hear from you – you'll find our contact details here.
To start with, here's the latest global snapshot of internet, social media and mobile use around the world:
The following two charts present updated data for the worldwide population, as well as global social media use by platform, with data correct to 27 April 2017 – simply click the images to see an enlarged version, and feel free to download them to use in your own blog posts or presentations too!
Here's a more comprehensive Q2 Global Digital 'Statshot', with the latest numbers for internet, social media and mobile use around the world (you'll find a download link beneath this SlideShare embed):
Global & Regional Overviews
If you're looking for more global and regional overviews, these two reports – part of the Digital in 2017 suite we produced with We Are Social and Hootsuite – offer the latest headlines and insights for more than 230 countries around the world:
Digital in 2017: Global Overview
2017 Global Digital Yearbook
And if you'd like to dig deeper into the internet, social media, and mobile use in every country in the world, the reports below are especially for you.
We've grouped countries together using the United Nations' sub-region classification, so if you're struggling to find the exact country you need, check this page on the UN website to identify which of these reports you need.
Digital in The Americas
Digital in Europe
Digital in Africa
Digital in Asia & The Pacific
If you'd like to compare the numbers above to the data from previous years, the following reports may help. It's worth noting, however, that we've had to change the way we collect and report data for some of the data reports over time, so be sure to check the data-point descriptor above the icon for each metric you're comparing, and be sure to read the chart title and footnotes to understand whether the source or focus of the data has changed from one year to the next. If you have any questions, simply email us, or tweet them to @kepios.